Making something different is always a risk – like a fundraising video that doesn't mention funds – but sometimes it pays off. This social content campaign looks nothing like the "fund-a-need" video you'll watch at most nonprofit galas. It's what happens when an organization prioritizes people over metrics and isn't afraid to make something they've never seen before.

For this unique project, we imagined a campaign that used visual art and thoughtful production design to create a personal and authentic experience for everyone involved. Our intentional hiring process helped create a safe and fun production environment for the young folks, and even inspired some to look into video production as a career!

Though there are no asks for donations in any of the videos, Y-WE's campaign raised over $150k to support their incredible community work, primarily from small gifts. It turns out viewers appreciate bold content that reflects the values of the orgs they support.