Grail Launch
Campaign

Grail

Culturally-resonant and engaging content for Grail, a beauty platform created for and by Black folks.

Grail is a community-powered discovery channel for the best in Black beauty and personal care. Together, we produced a brand teaser, editorial photoshoot, and the first season of Grail Originals: a tutorial series pairing Black influencers with inclusive beauty and personal care brands.

Everyday Boy Beat With @tregardashian

Daily Skincare Regimen With @iambarksdalejones

Day To Night Hair + Makeup With @dimeyybaby

Director & Photographer: Abdul Kassamali, Harvest House

Cinematographer: Christopher Brown, Reel Magic Studios