Culturally-resonant and engaging content for Grail, a beauty platform created for and by Black folks.
Grail is a community-powered discovery channel for the best in Black beauty and personal care. Together, we produced a brand teaser, editorial photoshoot, and the first season of Grail Originals: a tutorial series pairing Black influencers with inclusive beauty and personal care brands.
Director & Photographer: Abdul Kassamali, Harvest House
Cinematographer: Christopher Brown, Reel Magic Studios